On June 11, the entire Kreativ Rehab team is running the Scotiabank Rat Race For United Way. Now in its 14th year, the Rat Race is a 5K fundraiser “fun run” held in Downtown Toronto’s Financial District. Starting at Nathan Phillips Square with a pre-race party and warm up, the Rat Race route covers a good stretch of Bay St., best known for all its bank offices and suit-wearing professionals.
With Scotiabank as the main sponsor, and nearly 50% of the racers being Scotiabank employees, the Rat Race is literally CSR (Corporate Social Responsibility) in motion. It’s a day when the business community (the “rat race”) comes together for good and “scurries for cheddar.” All funds raised go to United Way’s network of 200 health and social service agencies.
Besides the fact that it gives us a chance to challenge ourselves physically (we’re big on fitness here at Kreativ Rehab), we’re super stoked to be able to support our client United Way Toronto, who does great work for those in need in the GTA. We’re also proud to have worked on this year’s Rat Race campaign, currently in market and our online portfolio.
Last year, 1,700 people from 119 organizations participated in the Rat Race, and raised over $541,000. This year, they’re looking to exceed those numbers and reach registration capacity of 2,000 Rat Racers. Registration closes June 8, and you can donate up until race day, June 11. To give you an idea of how your donation can help someone: $130 provides a low-income senior with cleaning, grocery and meal services, enabling independent living and $25 offers a newcomer three two-hour employment-support sessions.